[ Land sales ]

Jurong East Avenue 1

Awarded

Condominium or Flats. HDB sale site, built as THE MAYFAIR.

[ Award ]

S$131,215,000

Awarded 6 September 1996 to SSL Properties Pte Ltd, parent: Straits Steamship Land (Keppel Group property arm; later Keppel Land Limited).

LocationAllowable developmentSite areaMaximum permissible GFASuccessful tendererTendered price (S$ psm of GFA)
Jurong East Avenue 1Condominium or Flats18,905 m²Not statedSSL Properties Pte Ltd, parent: Straits Steamship Land (Keppel Group property arm; later Keppel Land Limited)S$131,215,000
[ All 9 tenderers ]

As listed at the close of 25 July 1996 (hdb-list-jurong-east-s1-close), with the outcome the award of 6 September 1996 gave each.

RankTendererTendered priceOutcome
1SSL Properties Pte Ltd, parent: Straits Steamship Land (Keppel Group property arm; later Keppel Land Limited)S$131,215,000Awarded
2Allgreen Properties Ltd / Hoe Seng Company (Pte) Ltd, parent: Hoe Seng Co (Pte) LtdS$125,980,000Unsuccessful
3City Developments Ltd / Hong Leong Holdings LtdS$111,222,000Unsuccessful
4First Capital Corporation Ltd, parent: GuocoLand Limited (formerly First Capital Corporation Limited)S$109,600,000Unsuccessful
5RichDeal Investment Pte LtdS$96,999,000Unsuccessful
6Erishi Holdings Pte LtdS$91,780,000Unsuccessful
7Azurite Land Pte LtdS$91,100,000Unsuccessful
8Nasidon Investments Pte Ltd, parent: Frasers Property LimitedS$71,880,000Unsuccessful
9Tara Development Pte LtdS$16,328,000Unsuccessful

Press releases, latest first

Each card is one release on its own date, with its text folded beneath. The latest is first and open.

6 September 1996

Awarded

Jurong East S1, Jurong East Avenue 1: awarded to SSL Properties Pte Ltd, as HDB's list of condominium sites sold dates it

Dated as the agency’s list of sites sold prints it (List of Residential Sites). The list is the source; no release of this date is on record.

Awarded to

SSL Properties Pte Ltd, parent: Straits Steamship Land (Keppel Group property arm; later Keppel Land Limited), S$131,215,000.

Source: List of Residential Sites (Prevo reference hdb-list-condo-sites-sold)

25 July 1996

Tender closed

Jurong East S1, Jurong East Avenue 1: tender closed with 9 priced bids, as HDB's list of condominium sites sold dates it

Dated as the agency’s list of sites sold prints it (List of Residential Sites). The list is the source; no release of this date is on record.

9 bids disclosed

Highest S$131,215,000 from SSL Properties Pte Ltd, parent: Straits Steamship Land (Keppel Group property arm; later Keppel Land Limited).

Source: List of Residential Sites (Prevo reference hdb-list-condo-sites-sold)

31 May 1996

Launched for tender

Jurong East S1, Jurong East Avenue 1: launched for tender, as HDB's list of condominium sites sold dates it

Dated as the agency’s list of sites sold prints it (List of Residential Sites). The list is the source; no release of this date is on record.

Source: List of Residential Sites (Prevo reference hdb-list-condo-sites-sold)

Site facts

Selling authority
HDB
Allowable development
Condominium or Flats
Tenure
99 years
Programme list
None stated; sold by tender, as hdb's list records itKnown from HDB’s list of sites sold, which does not say whether the parcel was on a Government Land Sales list. No list is inferred.[hdb-list-condo-sites-sold]
Project
The Mayfair[hdb-list-condo-sites-sold]
Site area
18,905 sqm[hdb-list-condo-sites-sold]
Tender conditions
  • Development type (list code): CO
  • Permissible gross plot ratio: 2.8
Facts as stated on
31 May 1996

Sources

  1. Agency listPublication date not recorded

    List of Residential Sites

    Housing & Development Board · Retrieved 19 September 2026

    Source fact · Source-backed

    Original source link unavailable

    Technical details
    SHA-256
    9bd230ed4ce1149d477391c788afefbb14b311c20f9183b38fc529a4971d6119
    Size
    827,298 bytes
    Format
    application/pdf
    Retrieved at
    2026-09-19 10:58:57 UTC
    Prevo reference
    hdb-list-condo-sites-sold