Jurong East Avenue 1
AwardedCondominium or Flats. HDB sale site, built as THE MAYFAIR.
S$131,215,000
Awarded 6 September 1996 to SSL Properties Pte Ltd, parent: Straits Steamship Land (Keppel Group property arm; later Keppel Land Limited).
| Location | Allowable development | Site area | Maximum permissible GFA | Successful tenderer | Tendered price (S$ psm of GFA) |
|---|---|---|---|---|---|
| Jurong East Avenue 1 | Condominium or Flats | 18,905 m² | Not stated | SSL Properties Pte Ltd, parent: Straits Steamship Land (Keppel Group property arm; later Keppel Land Limited) | S$131,215,000 |
As listed at the close of 25 July 1996 (hdb-list-jurong-east-s1-close), with the outcome the award of 6 September 1996 gave each.
| Rank | Tenderer | Tendered price | Outcome |
|---|---|---|---|
| 1 | SSL Properties Pte Ltd, parent: Straits Steamship Land (Keppel Group property arm; later Keppel Land Limited) | S$131,215,000 | Awarded |
| 2 | Allgreen Properties Ltd / Hoe Seng Company (Pte) Ltd, parent: Hoe Seng Co (Pte) Ltd | S$125,980,000 | Unsuccessful |
| 3 | City Developments Ltd / Hong Leong Holdings Ltd | S$111,222,000 | Unsuccessful |
| 4 | First Capital Corporation Ltd, parent: GuocoLand Limited (formerly First Capital Corporation Limited) | S$109,600,000 | Unsuccessful |
| 5 | RichDeal Investment Pte Ltd | S$96,999,000 | Unsuccessful |
| 6 | Erishi Holdings Pte Ltd | S$91,780,000 | Unsuccessful |
| 7 | Azurite Land Pte Ltd | S$91,100,000 | Unsuccessful |
| 8 | Nasidon Investments Pte Ltd, parent: Frasers Property Limited | S$71,880,000 | Unsuccessful |
| 9 | Tara Development Pte Ltd | S$16,328,000 | Unsuccessful |
Press releases, latest first
Each card is one release on its own date, with its text folded beneath. The latest is first and open.
6 September 1996
AwardedJurong East S1, Jurong East Avenue 1: awarded to SSL Properties Pte Ltd, as HDB's list of condominium sites sold dates it
Dated as the agency’s list of sites sold prints it (List of Residential Sites). The list is the source; no release of this date is on record.
Awarded to
SSL Properties Pte Ltd, parent: Straits Steamship Land (Keppel Group property arm; later Keppel Land Limited), S$131,215,000.
Source: List of Residential Sites (Prevo reference hdb-list-condo-sites-sold)
25 July 1996
Tender closedJurong East S1, Jurong East Avenue 1: tender closed with 9 priced bids, as HDB's list of condominium sites sold dates it
Dated as the agency’s list of sites sold prints it (List of Residential Sites). The list is the source; no release of this date is on record.
9 bids disclosed
Highest S$131,215,000 from SSL Properties Pte Ltd, parent: Straits Steamship Land (Keppel Group property arm; later Keppel Land Limited).
Source: List of Residential Sites (Prevo reference hdb-list-condo-sites-sold)
31 May 1996
Launched for tenderJurong East S1, Jurong East Avenue 1: launched for tender, as HDB's list of condominium sites sold dates it
Dated as the agency’s list of sites sold prints it (List of Residential Sites). The list is the source; no release of this date is on record.
Source: List of Residential Sites (Prevo reference hdb-list-condo-sites-sold)
Site facts
- Selling authority
- HDB
- Allowable development
- Condominium or Flats
- Tenure
- 99 years
- Programme list
- None stated; sold by tender, as hdb's list records itKnown from HDB’s list of sites sold, which does not say whether the parcel was on a Government Land Sales list. No list is inferred.[hdb-list-condo-sites-sold]
- Project
- The Mayfair[hdb-list-condo-sites-sold]
- Site area
- 18,905 sqm[hdb-list-condo-sites-sold]
- Tender conditions
- Development type (list code): CO
- Permissible gross plot ratio: 2.8
- Facts as stated on
- 31 May 1996
Sources
- Agency listPublication date not recorded
List of Residential Sites
Housing & Development Board · Retrieved 19 September 2026
Source fact · Source-backedOriginal source link unavailable
Technical details
- SHA-256
- 9bd230ed4ce1149d477391c788afefbb14b311c20f9183b38fc529a4971d6119
- Size
- 827,298 bytes
- Format
- application/pdf
- Retrieved at
- 2026-09-19 10:58:57 UTC
- Prevo reference
- hdb-list-condo-sites-sold